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MUN2 DRIVES YOUNG LATINOS TO VOTE IN THE 2008 PRESIDENTIAL ELECTION

9/5/2008

A Census Bureau report released earlier this year shows that 5.6 million Latinos voted in the 2006 general election, an increase of 18 percent over 2002. This number is projected to grow by one million for the November elections. Of the 18.2 million eligible Latino voters, 50 percent are under the age of 40, comprising approximately 7 million Latino voters aged 18-29. Targeting 18-34 year-old Latinos in the US, mun2 recognizes its crucial role in promoting youth political engagement in the upcoming elections and is taking action through the company-wide initiative.



In support of the campaign, mun2 and Telemundo have partnered with political advocacy organizations Rock the Vote, US Hispanic Leadership Institute (USHLI), and League of United Latin American Citizens (LULAC).



The network will run a series of PSAs which will feature top Latino celebrities that resonate with its audience including Jessica Alba, Daddy Yankee, Paul Rodriguez Jr and Dania Ramirez. mun2 Creative Director of On Air Promos and acclaimed filmmaker Ricardo de Montreuil joins the voter collaborative effort by directing the call-to-action spots. The spots, which encourage viewers to vote, begin airing September 5th.



On Saturday September 20th at 6pm ET/PT, mun2 will debut the one-hour election news special "VOTE 4 UR Future 2008" where mun2 hosts Yarel Ramos and Renato Lopez bring thoughtful coverage of the current, pressing issues relevant to Latinos including immigration, education, the war, and the environment. "VOTE 4 UR Future 2008" which will also feature on-site coverage from the Democratic and Republican conventions, will direct viewers to holamun2.com/vote for access to voter registration.



Mun2's award-winning website holamun2.com brings a series of innovative vignettes that reflect the lifestyle and attitude of Latinos. Acting as a voter outreach resource and offering a blend of humorous and edgy content, the vignettes address the feeling of powerlessness and the need for today's growing Latino demographic to play a decisive and proactive role in the electoral process. holamun2.com/vote also provides a forum for visitors to discuss the voter registration campaign and share opinions and information regarding various election-oriented topics. The vignettes will be available for viewing on holamun2.com/vote starting September 8th.



The network will also incorporate calls to action and in-show voter registration mentions throughout its on-air programming.



For more information and clips on mun2's "VOTE 4 UR Future" campaign, visit holamun2.com/vote.



About mun2:



mun2 is the preeminent voice for Latino youth in America. Launched in 2001, mun2 was the first national cable network to offer bilingual programming for young U.S. Latinos. mun2 is a multiplatform youth entertainment network that offers authentic content that reflects the lifestyle of the fastest-growing segment of the Hispanic population with original, relevant and cutting-edge programs in proven genres including music, movies, sports, fashion, and social activism. The network, which reflects emerging trends in all areas of pop and youth culture that are endorsed by its bicultural audience, is available nationwide on digital and analog cable, satellite and free television. mun2 reaches over 24 million U.S. TV households and is the first-ever Latino youth-oriented cable network to have full subscription to the Nielsen Homevideo Index measurement service. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.



mun2 Contact:

Debbie Lazo

818-622-4066

debbie.lazo@nbcuni.com

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